Businesscalendar_todayLast updated: Apr 2026
What is MVP (Minimum Viable Product)?
/ˈmɪnɪməm ˈvaɪəbəl ˈprɒdʌkt/
A Minimum Viable Product is the simplest version of a product that delivers enough value for early customers to use it and provide feedback, without building everything you ultimately envision.
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Everyday Example
Instead of spending a year building the perfect app, you launch a basic version with just one core feature. Real users tell you what matters — saving you from building the wrong thing.
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“Dropbox launched not with a working product, but a simple explainer video showing what the product would do. 75,000 people signed up overnight, validating the idea before a line of code was written.”
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Did you know?
The concept was popularised by Eric Ries in his 2011 book "The Lean Startup," drawing on ideas from Steve Blank's customer development methodology.
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Key Insight
The MVP mindset prevents "build-trap" — spending months creating features nobody wants. The goal is learning, not building. What is the minimum you need to learn whether this idea works?
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